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California was the first US state with a comprehensive privacy law the California Consumer Privacy Act (“CCPA”), 4 more states followed with omnibus privacy laws effective this year and state legislatures passed 8 more this year. Each of these laws regulates online tracking and use of personal data for targeted and behavioral advertising. As companies take steps to align with those new legal requirements, some plaintiffs’ firms are focused on claims related to wiretap, invasion of privacy, and other privacy-related actions associated with how websites deploy pixels, cookies and other online trackers. This panel discusses some of the legal requirements of these new laws as well as proactive strategies to mitigate risk and avoid being the target of this latest wave of complainants.
